Born in Penedès to a family owning vineyards, Joan’s path at an early age seemed decided. He studied viticulture in Taragona and then returned to the family property and resumed the tradition of farming grapes and selling them to the large Cava houses of the region. His destiny was to change though, via Ton Mata, whom he met during his days in Taragona and was at the time selling grapes to. Ton’s parents owned Recaredo and they offered Joan a job. Two years later he was the technical director of Recaredo, deemed as the most prestigious Cava house of Spain, and he held this position for the next 13 years.
During this time he attended a conference on responsible viticulture and met Pierre Mason, a leader in biodynamic farming in France. Here he found someone advocating agriculture favouring life and balance between the plants, soil, vineyard and animals. Subsequently he converted Recaredo to biodynamic farming, all 50 hectares, which to this day is still practised and adhered to.


